“Wishful X Rahul Mishra”
–Unveils exquisite festive fashion
Mumbai, 06 October, 2021: Wishful, the premium women’s wear brand from TCNS, launched its exclusive festive range with the award-winning couturier, Rahul Mishra for the quintessential Indian woman. The collaboration brings together two of the most celebrated names in Indian fashion. The range is a true reflection of Rahul Mishra’s signature looks for the “Wishful” woman.
Rahul Mishra, the internationally acclaimed designer, created timeless elegance with Wishful, a contemporary occasion wear brand, to create an elevated offering for the consumer. The synergy of the two focuses on developing the wearable luxury which is accessible to its shopper.
Anant Daga, Managing Director of TCNS Clothing Co. Limited said, “We are delighted to associate with Rahul Mishra, first Indian designer to showcase at Paris Haute couture, for our brand Wishful. Wishful has been a pioneer in providing impeccably designed contemporary occasion wear for the modern Indian women and with this collaboration we would be elevating the offering to our consumer to a new level. The partnership has brought Rahul’s unique aesthetics while blending the brand sensibilities seamlessly.”
Discussing the collaboration, Rahul Mishra, said, “We believe in creating relevant wearable luxury that holds a timeless space in one’s wardrobe. This partnership with Wishful will help us extend these house philosophies into fashion that will serve a new audience. Through Wishful, I am ecstatic to present my patrons with this accessible opportunity to own and experience a piece of our brand and make this festive season extra special.”
The Wishful X Rahul Mishra collection features Reflect, Reset and Reconnect tone. Intricate artisanal embellishments are created with love as adornments on delicate and lustrous fabrics resetting ancient craft with a modern twist. The ensembles are not only contemporary but also have a quintessential feel to them- making them like collectible pieces for the wearer’s wardrobe. These pieces are adorned with delicate floral and geometric influences designed by Rahul Mishra in collaboration with Wishful.
Today, as Indian festivals have transformed into a more modern connotation and setting, Wishful has been increasingly finding its space not only at casual gatherings but also as festive dressing. Wishful strengthens its identity as a ready-made occasion wear brand, and with its launch in 2006, has carved its niche by offering premium, elaborate and exclusive occasion wear to modern Indian women, while expanding its presence across India in all major markets.
The Wishful X Rahul Mishra festive collection will be available across all Wishful exclusive stores, 100+ W stores and www.wforwoman.com
Conceptualized in 2006, Wishful, a part of TCNS Clothing Co. Limited, is the premium occasion wear brand for modern Indian women. From being retailed as a shop-in-shops brand under W to opening its exclusive brand store with its own design philosophy and mindshare, Wishful has been one of the unique journeys of TCNS. It has carved its own niche by offering premium, elaborate and exclusive occasion wear.
It is also retailed through 300 plus exclusive brand outlets of W, department stores like Shoppers Stop, Lifestyle, Pantaloons & Central; in select market places & at www.wforwoman.com. Wishful strengthens its identity as a readymade occasion wear brand with modern sensibilities and a refined taste.
TCNS is India’s leading women’s branded Apparel Company. The company designs, manufactures, markets and retails a wide portfolio of women’s branded apparel across multiple brands. Its product portfolio includes top-wear, bottom-wear, drapes, combination sets and accessories that cater to a wide variety of the wardrobe requirements of the Indian woman, including everyday wear, casual wear, work-wear and occasion wear. It sells its products across India and through multiple distribution channels. As of March 31st, 2021, it sold its products through 550+ exclusive brand outlets, 2000+ large format store outlets and 1000+ multi-brand outlets. It also sells its products through exclusive brand outlets in Nepal, Mauritius and Sri Lanka. In addition, it sells its products through its website and online retailers.