Sony targets Rs 200 crore in ad sales from UEFA Euro, Copa América

2021-06-01 09:26:27

With two of the most popular football tournaments – UEFA Euro 2020 and Copa América 2021 – scheduled to kick off later this month, the official broadcaster, Sony Pictures Networks India (SPN) is looking at a windfall in terms of advertising moolah.

The company is targeting Rs 200 crore from the two tournaments and is in process of signing the sponsors, a top official told ET.

“These are the premium football properties and we are seeing an excellent

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