Cycle Invites Women to Bring Kumkum Bindi Back in Vogue with ‘KumkumBindiChallenge’


Cycle Pure Agarbathi, from the agarbathi to aerospace conglomerate NR Group, has launched a social media challenge called #KumkumBindiChallenge, in which the brand invites women to participate via its Instagram handle, www.instagram.com. On the occasion of Navaratri, the brand announced this fun initiative with its newly launched Om Shanthi Gold Class Pure Kumkum, India’s first certified ‘safe on skin‘ Kumkum. It’s made with pure turmeric and only BIS-approved colours, so it’s gentle on the skin

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