The Future for Brands Lies in Passing Over Control to Consumers

BASES, a NielsenIQ business, has released the winners of the highly anticipated ‘BASES Top Breakthrough Innovations’ 2021 awards, its annual list of successful innovations by brands across India along with exclusive details enshrining winners’ strategies and how they conceived the brilliant ideas.


NielsenIQ BASES is a leader in helping companies build brands through innovation, renovation, strategy, and go-to-market optimisation, and is a trusted partner globally, and across industries. BASES helps maximise brand success end-to-end through

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