Big Tech sees social commerce as the future of online retail

2021-07-30 10:42:34

Led by Facebook Inc., social media platforms from Alphabet Inc.’s YouTube to Snap Inc. and Twitter Inc. are investing heavily in shopping features to drive revenue growth, a major theme that emerged during second-quarter results over the past week.

The companies are vying for a piece of the so-called social commerce industry, which relies on users’ ability to discover and buy products through social media apps and is expected to balloon to $50 billion from $36 billion in

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Flipkart’s Shopsy to tap networks of individuals and small businesses

2021-07-01 14:21:32

Bengaluru: Flipkart has launched a new platform called Shopsy that will allow individuals and small businesses to become resellers of goods in their networks through platforms such as WhatsApp.

This is essentially a social-commerce platform that will allow individual entrepreneurs or small business owners to share catalogues of products from Shopsy in their networks and take orders, which will be fulfilled by Shopsy.

While the platform will be free for these individuals and small businesses, sellers on

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