Cycle Pure creates ‘The Bhagavad Gita in 3 minutes’ for millennials and Gen Z

On the auspicious occasion of Gita Jayanti, Cycle Pure Agarbathi, India’ largest selling prayer brand, has launched ‘The Bhagavad Gita in 3 minutes’ to make the timeless wisdom accessible to the young millennials and help them deal with everyday life issues.


The Bhagavad Gita in 3 minutes


The Bhagavad Gita’s timeless relevance is more relevant than ever to the millennials and Gen Z, who are growing up in an overstimulated

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Cycle Pure Agarbathi Presents Vedic Parampara Sampoorna Lakshmi Puja Kit Ahead of Diwali

Cycle Pure Agarbathi presents the Vedic Paramapara Sampoorna Lakshmi Puja Kit in time for Diwali this year. This Puja Kit has been specially created for devotees to conveniently perform the auspicious Lakshmi Puja on the festival. The eco-friendly kit contains all the essentials to conduct the puja as mentioned in the Agama Shastra. The kit is created with great care under the guidance of learned scholars, purohits and in tandem with our sacred scriptures. It includes step by step

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Cycle Invites Women to Bring Kumkum Bindi Back in Vogue with ‘KumkumBindiChallenge’

Cycle Pure Agarbathi, from the agarbathi to aerospace conglomerate NR Group, has launched a social media challenge called #KumkumBindiChallenge, in which the brand invites women to participate via its Instagram handle, On the occasion of Navaratri, the brand announced this fun initiative with its newly launched Om Shanthi Gold Class Pure Kumkum, India’s first certified ‘safe on skin‘ Kumkum. It’s made with pure turmeric and only BIS-approved colours, so it’s gentle on the skin

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Cycle Pure Agarbathies’ New Campaign Celebrates Mother’s Prayers

Cycle Pure Agarbathi, India’s largest selling agarbathi brand, has launched ‘Fragrance of Prayers’, a new campaign dedicated to all mothers on the occasion of Navaratri. The campaign,, highlights a mother’s selfless love for her children and family, depicting Goddess Durga, the universal mother, and Her unending love for Her children. The campaign has aired on all the channels and social media platforms of the brand, marking the beginning of Navaratri.


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Cycle Pure Agarbathi Announces Cycle Heritage Quiz 2021 in Virtual Format

Cycle Pure Agarbathi, India’s largest selling agarbathi brand, announces its first-ever Virtual Cycle Heritage Quiz 2021, as part of its quest to find India’s young heritage champions. The objective of the quiz is to encourage young minds to learn about the country’s rich art forms, culture, tradition, and history. The quiz will be held online this year and students from classes 7-10 can take part. The students can register for free at The last date

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