Cycle Pure Agarbathi, from the agarbathi to aerospace conglomerate NR Group, has launched a social media challenge called #KumkumBindiChallenge, in which the brand invites women to participate via its Instagram handle, www.instagram.com. On the occasion of Navaratri, the brand announced this fun initiative with its newly launched Om Shanthi Gold Class Pure Kumkum, India’s first certified ‘safe on skin‘ Kumkum. It’s made with pure turmeric and only BIS-approved colours, so it’s gentle on the skin
Cycle Pure Agarbathi, India’s largest selling agarbathi brand, has launched ‘Fragrance of Prayers’, a new campaign dedicated to all mothers on the occasion of Navaratri. The campaign, youtu.be/tNfK0Nkx4eY, highlights a mother’s selfless love for her children and family, depicting Goddess Durga, the universal mother, and Her unending love for Her children. The campaign has aired on all the channels and social media platforms of the brand, marking the beginning of Navaratri.
Cycle Pure Agarbathi, India’s largest selling agarbathi brand, announces its first-ever Virtual Cycle Heritage Quiz 2021, as part of its quest to find India’s young heritage champions. The objective of the quiz is to encourage young minds to learn about the country’s rich art forms, culture, tradition, and history. The quiz will be held online this year and students from classes 7-10 can take part. The students can register for free at l.cycle.in/SM-CHQ2021. The last date